Al Rasyid, Harun and subeki, subeki and Satyajaya, Wisnu and Adawiyah, Rabiatul (2018) Marketing and development strategy of siger rice from cassava in Way Kandis Village, District Tanjung SenengBandar Lampung. In: THE 2nd INTERNATIONAL CONFERENCE ON GREEN AGRO-INDUSTRY AND BIOECONOMY, 18 – 20 September 2018, Widyaloka Convention Hall – Universitas Brawijaya, Malang.

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Abstract

Abstract. The use of cassava is still dominated by large industries into tapioca and animal feed. Whereas the people in Way Kandis Village consume cassava is still limited to snacks. Utilization of cassava as an alternative staple food needs to change cassava into siger rice. This study aims to identify and determine the appropriate marketing and development strategies for siger rice in Way Kandis Village, Bandar Lampung. Analysis is carried out on internal aspects such as aspects of human resources, facilities and infrastructure, institutions, production, availability of raw materials, business locations and management and funding as well as external aspects such as technology and information, government policies, competitors, consumers and climate and weather. The results showed that siger rice produced in Way Kandis Village had white characteristics, the texture was rather sticky, the aroma was not typical of cassava, and was favored by panelists. The nutritional content of siger rice is water content (10.19%), ash (0.31%), fat (0.56%), protein (2.69%), crude fiber (4.50%), and carbohydrate (81.75%). The right marketing and development strategy for siger rice in Way Kandis Village is an aggressive growth strategy. Siger rice industry has a very favorable situation, has the power to overcome threats, and has the opportunity to overcome weaknesses so that it can expand the marketing area. As for the strategy for developing siger rice in Way Kandis, namely by conducting a diversification strategy, which means that the Siger rice industry is in a good position but still faces several challenges. Improved strategies can be achieved by increasing the amount of production offset by expanding the marketing network and improving the quality of products produced and increasing cooperation with the government to further increase production.

Item Type: Conference or Workshop Item (Paper)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Teknologi Hasil Pertanian
Depositing User: HARUN AL R
Date Deposited: 15 May 2019 07:45
Last Modified: 15 May 2019 07:45
URI: http://repository.lppm.unila.ac.id/id/eprint/12934

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