Kusnani, Kurniasih Dedeh and Gs, Sumaryo and Nurmayasari, Indah (2013) PERSEPSI MASYARAKAT TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY ( CSR ) PT PLN SEKTOR PEMBANGKITAN TARAHAN PROVINSI LAMPUNG ( Community ’s Perception s o n Corporate Social Responsibility of PT PLN Tarahan Power Se c tor in Lampung ). JIIA, 1 (2).


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ABSTRACT Indicators of Corporate Social Responsibility program s by PT PLN Tarahan Power Sector , South Lampung are suitability , sustainability , and sociality of CSR programs. CSR programs are given for community and the environment . People who receiv e the program s will have perception s . The e xternal and internal factors o f individuals suspected relate d to the perception s are people’s age , gender , educational level, emotional level , income level, the number of family members , and benefits of CSR progra ms . The purposes of this research are to determine the level of implementation of CSR programs , the level of communit y’s perception s o n CSR programs , and the factors related to commun i t y’ s perceptions . This research uses a survey method . The number of samp les in this research are 84 households in “Dusun” Mataram , Sukamaju , Gotong Royong , and Kampung Baru . The results showed that the implementation of CSR programs by PT PLN has not been successful because not all people were involve d in th e program s , and the programs were not suitabl e to community ’s needs . The level of communit y’s perception s on CSR programs wa s not good and the factors significantly correlated to community’s perception s we re people’s age , educational level , emotional level , and benefits of C SR program s . Keyword s : p erception, corporate so cial responsibility (CSR) , c ommunity

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: Fertika Dwi Yoswita
Date Deposited: 12 Jul 2016 05:08
Last Modified: 14 Jul 2016 05:31
URI: http://repository.lppm.unila.ac.id/id/eprint/127

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