dewi ayu hidayati, DAH and I gde Sidemen, IGS and Benjamin, Benjamin and Asnani, Asnani (2018) EMPOWERMENT STRATEGY FOR BANDAR LAMPUNG TAPIS WOVEN CLOTH CRAFTSMEN IN CONVERGENCY ERA. In: International Indonesia Conference on Interdisciplinary Studies Lampung University, 9-12 September 2018, Bandar Lampung.

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This research aimed to describe thoroughly the empowerment strategy for the craftsmen of tenun tapis (tapis woven cloth), the strategy of tapis craftsmen in increasing the production, and ways of marketing in the convergency era. The development of creative economy is currently becoming an opportunity for the regional areas to improve small and medium scale economy. One type of creative economy that is growing fast is tapis woven cloth or fabric (tenun kain tapis). Tapis cloth is a traditional woven cloth of Lampung, which in the past was only used during traditional ceremony. However, with the fast-growing modern day fashion, it lifts tapis so that it is not only being a traditionally used cloth but also a fashionable gizmo. Tapis is also being used to accessorize high value items such as bags and shoes. The demand for Tapis as such automatically increases the income of the maker thus develops the business. Data used in this reserach comprised of primary and secondary data. The techniques of collecting data included observation, documentation, and in depth interview. Snowball sampling was applied to choose the samples. Data were analyzed qualitatively by using descriptive model. The results showed that the empowerment strategy fortapis craftsmen in the convergenct era includes trainings on skill, busines management, and online marketing delivered by Dekranasda as the institution that facilitate tapis craftsmen. Additionally, in order to improve production, the tapis craftsmen also made applied tapis, giving new motives on the tapis cloth and using new type of threads. The craftsmen also did marketing efforts through digital facilities by using online business features or online marketing. Keywords: Community Empowerment Strategy, Tapis Cloth Craftsmen, Convergency

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Sosiologi
Depositing User: DEWI AYU H
Date Deposited: 02 May 2019 04:17
Last Modified: 02 May 2019 04:17

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