Dwi wahyu handayani, DWH and yuni ratnasari, YR and Destalia, Mediya (2018) Program Kemitraan Masyarakat (PKM) Kelompok Perempuan Pengrajin Rajutan Desa Wates Kecamatan Bumi Ratu Nuban Kabupaten Lampung Tengah Menuju Produk yang Variatif dan Beridentitas Lokal. prosiding seminar nasional hasil-hasil pengabdian kepada maysyarakat 2018. pp. 70-80. ISSN ISBN 978-602-0860-27-5

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Abstract—Women in Wates Village Bumi Ratu Nuban District, Central Lampung Regency have been familiar with knitted handicrafts from makrame material since 2016. Furthermore, Lampung Rajut Community, also consists of mostly women with various variant knitting skills. The two partners have the potential to help support regional needs for the diversity of local products needed for tourism development. However, there are problems faced by the group as follows: First, communication in groups of craftsmen regarding economic strategies aimed at improving welfare, such as the strategy of production, promotion and marketing capacity is still minimal. Second, Each craftsman makes a product based on the order, which is still limited in number each month. Third, promotion is still carried out by each of them through friendships, siblings, with limited territory. Fourth, in marketing, craftsmen are constrained by the presence of many competitors and limited product variants. This service is needed to build togetherness in a solid group, in the process of planning, production and product marketing. First, the team provides gender equality training, rights and roles, institutional strengthening, and production and marketing management. Second, increasing production capacity, by training various product variants. Third, to create product superiority with local identities, with training on various local Lampung motifs that can be pinned on products. Fourth, promotion efforts are carried out with online market training and the creation of promotional blogs.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: MEDIYA DES
Date Deposited: 05 Apr 2019 08:08
Last Modified: 05 Apr 2019 08:08
URI: http://repository.lppm.unila.ac.id/id/eprint/10828

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