Damayanti, . and Ali, Suprihatin and Destalia, Mediya (2018) ANALISIS STRATEGI E-PROMOTION JASA MAKE-UP ARTIST MELALUI INSTGRAM (Studi Pada Chels Makeup artist di Bandar Lampung). Journal of Applied Business Administration, 2 (2). pp. 101-111. ISSN 2548-9909 (Unpublished)

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Abstract

This study aims to analyze the e-promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of services that have been done on the Instagram account they have. Keywords: e-promotion, make up artist, Instagram, e-marketing

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: SUPRIHATIN
Date Deposited: 25 Feb 2019 09:20
Last Modified: 25 Feb 2019 09:20
URI: http://repository.lppm.unila.ac.id/id/eprint/10826

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