Marsuki, Ismail Saleh and Rifa'i, Ahmad and Ali, Suprihatin (2014) EKSPLORASI PENGETAHUAN, NILAI SIMBOLIS, DAN IDENTITAS ETNIS PRODUSEN-KONSUMEN PRODUK KAIN TAPIS. Prosiding Seminar Hasil Penelitian LPPM Unila, 19 (19). pp. 195-208. ISSN 878-979-8510-79-3

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Abstract

This study aimed to explore the producer-consumer’s knowledge, symbolic value, and ethnic identity in selling and buying kain Tapis. Theresearchuse qualitative methods and snowball sampling techniques. The findings suggest that the development of knowledge, ethnicidentity, and value of consumer has affected consumer’s usage towardskain Tapis. Key Word: Kain Tapis, Purchase Behavior, Knowledge, Value Symbolic, Ethnic Identity

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: SUPRIHATIN
Date Deposited: 25 Feb 2019 09:20
Last Modified: 01 Mar 2019 03:29
URI: http://repository.lppm.unila.ac.id/id/eprint/10815

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