Damayanti, - and Destalia, Mediya and Ali, Suprihatin (2018) ANALISIS STRATEGI E - PROMOTION JASA MA K E - UP ARTIST MELALUI INSTGRAM (Studi Pada Chels Makeup artist di Bandar Lampung). JURNAL OF APPLIED BUSINESS ADMINISTRATION (JABA), 2 (2). pp. 101-111. ISSN eISSN:2548-9909

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Abstract

This study aims to analyze the e - promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of serv ices that have been done on the Instagram account they have. Keywords: e - promotion, make up artist, Instagram , e - marketing

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: DAMAYANTI
Date Deposited: 05 Apr 2019 08:05
Last Modified: 05 Apr 2019 08:05
URI: http://repository.lppm.unila.ac.id/id/eprint/10794

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