Sugiono, Arif (2012) Personal Selling Untuk Merebut Kekuasaan. Jurnal Inspirat, III (01). ISSN 2087-0892

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Abstract

The Governor General Election of DKI Jakarta which will be held on July 2012 is followed by 6 governor and vice governor candidates. Various promotion strategies are being conducted. One of the promotion strategies chosen by Alex Noerdin and Nono Sampurno is by recruiting volunteers who function as personal selling in order to “sell” the candidate to the voters. This paper aims to describe the use of that strategy from the Political Marketing perspective. The method used in this paper are observation and literature study. The result shows that the sales force management and political marketing concept has not implemented professionally by the candidate.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: Dr Arif Sugiono
Date Deposited: 29 Jan 2019 04:45
Last Modified: 28 May 2019 02:24
URI: http://repository.lppm.unila.ac.id/id/eprint/10627

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