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	<title>SIKAP DAN KEPUASAN KONSUMEN RUMAH MAKAN AYAM PENYET  HANG DIHI BANDAR LAMPUNG | Bangun | Jurnal Ilmu-Ilmu Agribisnis</title>
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	<meta name="DC.Contributor.Sponsor" xml:lang="en" content="Tim Pengelola JIIA"/>
	<meta name="DC.Creator.PersonalName" content="Yessi Febrina Br Bangun"/>
	<meta name="DC.Creator.PersonalName" content="Yaktiworo Indriani"/>
	<meta name="DC.Creator.PersonalName" content="Achdiansyah Soelaiman"/>
	<meta name="DC.Date.created" scheme="ISO8601" content="2017-11-01"/>
	<meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2017-11-01"/>
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	<meta name="DC.Description" xml:lang="en" content="  The aims of this research are to analyze: customer’s characteristics, attitudes and satisfactions, and its correlation on the total of monthly customers’ purchase.  The research location was determined pu  rp  osively.  The number of interviewed respondents was 60.  Data were analyzed descriptively and by Multiatribut  e   Fishbein, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA), Pearson and rank Spearman correlation analysis.  The research results showed that the customers of Hang Dihi restaurant were women, 16-25 years old, mostly college students followed by graduates with income or allowance of Rp1,000,000-Rp2,000,000 per month having 4-5 family members. They came to the restaurant location from 3-5 km distance, and purchased pressed fried chicken as much as Rp22,000–Rp31,000 per month. The value of customers’ attitude was 11.82 meaning that customers had positive attitudes. The CSI value was 72 percent; it meant that customers were satisfied overall. Based on IPA, the customers evaluated that hygiene, variations of menu, and cleanness of place were needed to be improved.   There was correlation between the total purchase of   pressed   fried   chicken     at Hang Dihi and   customers characteristics i.e. gender, education, job, income, and attitude and satisfaction.         Key words: attitude, CSI, IPA, pressed fried chicken, and satisfaction "/>
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	<meta name="DC.Source.Volume" content="5"/>	<meta name="DC.Title" content="SIKAP DAN KEPUASAN KONSUMEN RUMAH MAKAN AYAM PENYET  HANG DIHI BANDAR LAMPUNG"/>
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        <meta name="citation_author" content="Yessi Febrina Br Bangun"/>
        <meta name="citation_author" content="Yaktiworo Indriani"/>
        <meta name="citation_author" content="Achdiansyah Soelaiman"/>
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		<em>Yessi Febrina Br Bangun</em>
										<br />Indonesia	</p>

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		<em>Yaktiworo Indriani</em>
										<br />Indonesia	</p>

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		<em>Achdiansyah Soelaiman</em>
										<br />Indonesia	</p>

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