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	<title>SIKAP DAN PENGAMBILAN KEPUTUSANPEMBELIAN SAYURAN ORGANIK OLEH KONSUMEN DI KOTA BANDAR LAMPUNG | Anggiasari | Jurnal Ilmu-Ilmu Agribisnis</title>
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    This study aims to determine the characteristics of consumers, their attitudes, the stages of the purchasing decision, and the factors that influence the purchase of organic vegetables at Chandra Supermarket in Bandar Lampung City.    The research was conducted purposively in Chandra Supermarket of Bandar Lampung city.     The number of consumer respondents was 60 people recruited accidentally.    Research data were analyzed by using descriptive qualitative and quantitative Fishbein-Multiattribute Model, and  Seemingly Unrelated Regression  (SUR) analysis.    The results showed that the characteristics of consumers of organic vegetables at Chandra Supermarket were dominated by women 25-50 years old.    Most consumers were housewives, Senior High School graduates, monthly family income of Rp5.000.000,00 or less,and    organic vegetable purchase of 1-4 times a month.    The consumer attitude (Ao) was to provide the highest value to the cleanliness.    Stages of purchasingdecisions on organic vegetables were the need recognition, information searching,evaluation of alternatives, and post-purchase behavior.Factor that influence  d   positively on the purchase of organic vegetables   w  as freshness, while factors that influence  d   negatively  we  re the ratio of price and  income  , the cleanliness, and wholeness   of   vegetables.     
  
   
   
  
    Key    words:    attitude, cleanliness, organic vegetables, purchasing decisions    
  
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     This study aims to determine the characteristics of consumers, their attitudes, the stages of the purchasing decision, and the factors that influence the purchase of organic vegetables at Chandra Supermarket in Bandar Lampung City.    The research was conducted purposively in Chandra Supermarket of Bandar Lampung city.     The number of consumer respondents was 60 people recruited accidentally.    Research data were analyzed by using descriptive qualitative and quantitative Fishbein-Multiattribute Model, and  Seemingly Unrelated Regression  (SUR) analysis.    The results showed that the characteristics of consumers of organic vegetables at Chandra Supermarket were dominated by women 25-50 years old.    Most consumers were housewives, Senior High School graduates, monthly family income of Rp5.000.000,00 or less,and    organic vegetable purchase of 1-4 times a month.    The consumer attitude (Ao) was to provide the highest value to the cleanliness.    Stages of purchasingdecisions on organic vegetables were the need recognition, information searching,evaluation of alternatives, and post-purchase behavior.Factor that influence    d     positively on the purchase of organic vegetables     w    as freshness, while factors that influence    d     negatively    we    re the ratio of price and    income    , the cleanliness, and wholeness     of     vegetables.              Key    words:    attitude, cleanliness, organic vegetables, purchasing decisions    
  
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		<em>Ni Made Anggiasari</em>
										<br />Indonesia	</p>

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		<em>Yaktiworo Indriani</em>
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		<em>Teguh Endaryanto</em>
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	<a href="http://jurnal.fp.unila.ac.id/index.php/JIA/issue/view/141" target="_parent">Vol 4, No 4 (2016)</a> &gt;	<a href="http://jurnal.fp.unila.ac.id/index.php/JIA/article/view/1521/1375" class="current" target="_parent">Anggiasari</a>
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