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	<title>SIKAP, KEPUASAN, DAN LOYALITAS KONSUMEN PRODUK OLAHAN BEBEK (KASUS DI RUMAH MAKAN BEBEK BELUR DI BANDAR LAMPUNG) | Doloksaribu | Jurnal Ilmu-Ilmu Agribisnis</title>
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	<meta name="DC.Contributor.Sponsor" xml:lang="en" content="PENGELOLA JIIA"/>
	<meta name="DC.Creator.PersonalName" content="Yunarni Martha Doloksaribu"/>
	<meta name="DC.Creator.PersonalName" content="Yaktiworo Indriani"/>
	<meta name="DC.Creator.PersonalName" content="Umi Kalsum"/>
	<meta name="DC.Date.created" scheme="ISO8601" content="2017-06-04"/>
	<meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2017-06-04"/>
	<meta name="DC.Date.issued" scheme="ISO8601" content="2017-06-04"/>
	<meta name="DC.Date.modified" scheme="ISO8601" content="2017-06-04"/>
	<meta name="DC.Description" xml:lang="en" content="  The aims of this research are to determine the consumers’ pattern on purchasing, attitudes, satisfaction, and loyalty to duck products at Bebek Belur Restaurant.  This research was conducted at two purposive location of Bebek Belur Restaurant in Bandar Lampung, at Z.A Pagar Alam Street Gedung Meneng and at Pramuka Street.  The samples of this research are 60 peoples who were selected by accidental sampling.  Research data was analyzed by descriptive, qualitative, and quantitative Fishbein Multiatribut Model, Consumer Satisfaction Index (CSI), and the loyalty pyramid.  The result of this research showed that purchasing patterns consist  ed   of the total spending   amounted   Rp31,000-Rp50,000   per payment including only     one portion of duck  , the eating time was   at noon (40%), and   came to the restaurant alone or accompanied by one person  .    The c  onsumer attitude score (Ao) of duck products at Bebek Belur Restaurant amounted 16  .  42. Consumer of duck products were in the satisfied criteria amounted 72  .  69 percent. Consumer  s   of duck products o  n   the loyalty pyramid w  ere     categorized as   loyal  ,   because 83  .  33 percent   of them were   committed buyer.    Key words: attitude, duck products, loyalty, satisfaction  "/>
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	<meta name="DC.Source.Volume" content="4"/>	<meta name="DC.Title" content="SIKAP, KEPUASAN, DAN LOYALITAS KONSUMEN PRODUK OLAHAN BEBEK (KASUS DI RUMAH MAKAN BEBEK BELUR DI BANDAR LAMPUNG)"/>
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        <meta name="citation_author" content="Yunarni Martha Doloksaribu"/>
        <meta name="citation_author" content="Yaktiworo Indriani"/>
        <meta name="citation_author" content="Umi Kalsum"/>
<meta name="citation_title" content="SIKAP, KEPUASAN, DAN LOYALITAS KONSUMEN PRODUK OLAHAN BEBEK (KASUS DI RUMAH MAKAN BEBEK BELUR DI BANDAR LAMPUNG)"/>

	<meta name="citation_date" content="2017/06/04"/>

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		<em>Yunarni Martha Doloksaribu</em>
										<br />Indonesia	</p>

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		<em>Yaktiworo Indriani</em>
										<br />Indonesia	</p>

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		<em>Umi Kalsum</em>
										<br />Indonesia	</p>

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