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	<title>STRATEGI PEMASARAN BERDASARKAN PERILAKU PEMBELIAN KERIPIK PISANG DI KOTA METRO | Indriastuti | Jurnal Ilmu-Ilmu Agribisnis</title>
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	<meta name="DC.Contributor.Sponsor" xml:lang="en" content="Pengelola JIIA"/>
	<meta name="DC.Creator.PersonalName" content="Ine Indriastuti"/>
	<meta name="DC.Creator.PersonalName" content="Muhammad Irfan Affandi"/>
	<meta name="DC.Creator.PersonalName" content="Yaktiworo Indriani"/>
	<meta name="DC.Date.created" scheme="ISO8601" content="2015-04-01"/>
	<meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2016-03-21"/>
	<meta name="DC.Date.issued" scheme="ISO8601" content="2016-03-21"/>
	<meta name="DC.Date.modified" scheme="ISO8601" content="2016-03-21"/>
	<meta name="DC.Description" xml:lang="en" content="  The objectives of this research are to   analyze dominant factors on the consumer’s buying decision of banana chips and formulate a marketing strategy based on consumer behavior and marketing mix.   The research was conducted by   a   survey method   in Sub  -  district of East Metro of Metro City  .   This   location was   chosen on   purpose   by   considerate   that  place are crowded   which is well known as the central area of the   banana chips   in   Metro  .  There were   100   respondents of both men and women that met the inclusion samples’ criteria, such as having at least an experience in buying   banana chips  .  The results showed that   t  here were three dominant component factors that influenced purchasing decisions of   banana chips  : the first principal component factor was named as performance (  live style) and price product,   the second major components was named the   shape  , and the third major components was named   flavour variations   of   banana chips  .   Marketing strategy banana chips are utilizing the product prices to improve the image of product for consumers, improving skills and technology, expand the marketing of products to potential region and have never reached a competitor, utilizing local specialty food products as to obtain a large market opportunity and increase the carrying capacity of low funds by utilizing the carrying capacity of the goverment.    Key words:   banana chips,   buying decision,   consumer behavior,   factor analysis "/>
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	<meta name="DC.Source.Volume" content="3"/>	<meta name="DC.Title" content="STRATEGI PEMASARAN BERDASARKAN PERILAKU PEMBELIAN KERIPIK PISANG DI KOTA METRO"/>
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        <meta name="citation_author" content="Ine Indriastuti"/>
        <meta name="citation_author" content="Muhammad Irfan Affandi"/>
        <meta name="citation_author" content="Yaktiworo Indriani"/>
<meta name="citation_title" content="STRATEGI PEMASARAN BERDASARKAN PERILAKU PEMBELIAN KERIPIK PISANG DI KOTA METRO"/>

	<meta name="citation_date" content="2015/04/01"/>

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		<em>Ine Indriastuti</em>
										<br />Indonesia	</p>

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		<em>Muhammad Irfan Affandi</em>
										<br />Indonesia	</p>

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		<em>Yaktiworo Indriani</em>
										<br />Indonesia	</p>

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