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	<title>PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG | Delila | Jurnal Ilmu-Ilmu Agribisnis</title>
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	<meta name="DC.Contributor.Sponsor" xml:lang="en" content="Pengelola JIIA"/>
	<meta name="DC.Creator.PersonalName" content="Sastra Delila"/>
	<meta name="DC.Creator.PersonalName" content="Yaktiworo Indriani"/>
	<meta name="DC.Creator.PersonalName" content="Suriaty Situmorang"/>
	<meta name="DC.Date.created" scheme="ISO8601" content="2015-01-01"/>
	<meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2016-03-11"/>
	<meta name="DC.Date.issued" scheme="ISO8601" content="2016-03-11"/>
	<meta name="DC.Date.modified" scheme="ISO8601" content="2016-03-11"/>
	<meta name="DC.Description" xml:lang="en" content="  The objective of this research were to kno  w the effect of   bottled chilli sauche atributes   to decision   making     of buying bottled   chili sauce     and   the   influenc  ing buying factors on bottled chilli sauce   in Bandar Lampung. This research   employed   qualitative     and     quantitative   survey   method  .   The location was   determined   by   using stage     groups   method  .  The total samples   of   81     house  hold     whose housewives served     as   respondents   were chosen by simple random sampling from the groups  .     This research data was collected in   April     -     May 2014.   The data was analyzed by   conjoint and multiple linear regression analysis.      The r  esul  t     of conjoint analy  s  is s  howed that   the   most preferre  d   attributes of bottle  d   chili sauce   we  re spicy, reddish orange color, bigger than 250 ml and packaging   in   glass bottle.      Most of   the   respondents choose ABC and Indofood   brands   as their   bottled   chili sauce     because of the quality, hot taste and good price.  The factors   that   significantly influenced the   buying   of   bottled   chili sauce   we  re   the   price,   wife’s   education,   household   income,   the dummy variables     of bra  nd and advertisement.          Key words: bottled chili sauce, conjoint, decision making "/>
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	<meta name="DC.Source.Volume" content="3"/>	<meta name="DC.Title" content="PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG"/>
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        <meta name="citation_author" content="Sastra Delila"/>
        <meta name="citation_author" content="Yaktiworo Indriani"/>
        <meta name="citation_author" content="Suriaty Situmorang"/>
<meta name="citation_title" content="PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG"/>

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		<em>Sastra Delila</em>
										<br />Indonesia	</p>

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		<em>Yaktiworo Indriani</em>
										<br />Indonesia	</p>

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		<em>Suriaty Situmorang</em>
										<br />Indonesia	</p>

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