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	<title>PERILAKU KONSUMEN DALAM PEMBELIAN TANAMAN HIAS  DI KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR | Noviana | Jurnal Ilmu-Ilmu Agribisnis</title>
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	<meta name="DC.Contributor.Sponsor" xml:lang="en" content="Tim Pengelola JIIA"/>
	<meta name="DC.Creator.PersonalName" content="Anita Noviana"/>
	<meta name="DC.Creator.PersonalName" content="Yaktiworo Indriani"/>
	<meta name="DC.Creator.PersonalName" content="Suriaty Situmorang"/>
	<meta name="DC.Date.created" scheme="ISO8601" content="2014-01-02"/>
	<meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2014-11-27"/>
	<meta name="DC.Date.issued" scheme="ISO8601" content="2015-04-15"/>
	<meta name="DC.Date.modified" scheme="ISO8601" content="2014-11-27"/>
	<meta name="DC.Description" xml:lang="en" content="  The objectives of this research are to determine the   purchase decision process   of the ornamental plants and the dominant factors   on the   consumer’s buying decision   of   ornamental plants.      The research was conducted by   a   survey method   in Sub  -  district of   Pekalongan   of   East Lampung Regency.   This   location was   chosen on   purpose   by   considerate   that there is   agro tourism    area namely   BBI Horticulture, which is well known as the central area of the nursery and horticultural crops in Lampung.  There were 75 respondents of both men and women that met the inclusion samples criteria, such as having at least an experience in buying ornamental plants.  The results showed that the behavior of consumers in their purchase decision on ornamental plants through the introduction needs, information searching, alternative evaluation, purchase decision and post-purchase evaluation.      There were three dominant component factors that influenced purchasing decisions of ornamental plant: the first principal component factor was named as   appearance   (trend   and   prestige), the second major components was named the exotics (color and uniqueness), and the third major components was named equivalency of price products (size and price) of ornamental plants.       Keywords:   consumers behavior,   factor analysis,   ornamental plants,   purchase decision  "/>
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        <meta name="citation_author" content="Anita Noviana"/>
        <meta name="citation_author" content="Yaktiworo Indriani"/>
        <meta name="citation_author" content="Suriaty Situmorang"/>
<meta name="citation_title" content="PERILAKU KONSUMEN DALAM PEMBELIAN TANAMAN HIAS  DI KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR"/>

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		<em>Anita Noviana</em>
				<br /><a href="http://jurnal.fp.unila.ac.id">http://jurnal.fp.unila.ac.id</a><br />						<br />Indonesia	</p>

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		<em>Yaktiworo Indriani</em>
				<br /><a href="http://jurnal.fp.unila.ac.id">http://jurnal.fp.unila.ac.id</a><br />						<br />Indonesia	</p>

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		<em>Suriaty Situmorang</em>
				<br /><a href="http://jurnal.fp.unila.ac.id">http://jurnal.fp.unila.ac.id</a><br />						<br />Indonesia	</p>

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