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	<title>PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MENGONSUMSI  KECAP MANIS DI KOTA BANDAR LAMPUNG | Dewi | Jurnal Ilmu-Ilmu Agribisnis</title>
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	<meta name="DC.Contributor.Sponsor" xml:lang="en" content="Tim Pengelola Jurnal"/>
	<meta name="DC.Creator.PersonalName" content="Vemy Ratna Dewi"/>
	<meta name="DC.Creator.PersonalName" content="Yaktiworo Indriani"/>
	<meta name="DC.Creator.PersonalName" content="Suriaty Situmorang"/>
	<meta name="DC.Date.created" scheme="ISO8601" content="2013-07-01"/>
	<meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2014-11-28"/>
	<meta name="DC.Date.issued" scheme="ISO8601" content="2015-04-15"/>
	<meta name="DC.Date.modified" scheme="ISO8601" content="2014-11-28"/>
	<meta name="DC.Description" xml:lang="en" content="  This research aims     to     analyze     the preferred     attributes  ,   purchas  ing   patterns  ,     and     factors     that influence  d   soybean   sauce demand of     household consumer in Bandar     Lampung City  .   This research   employed     survey     method     using   qualitative     and     quantitative analys  e  s  .  The location was   determined   by      stage     groups  .   The total samples   were   75 housewi  v  e  s     who were   drawn random  ly     and served   as respondents  .   The preferred     attributes     of soy sauce   by   households     was analyzed     by     conjoint analysis  ;   purchas  e     patterns of soybean sauce     was analyzed     by identifying     and     tabula  ting     dat  a;   and   the influencing     factors of   soybean sauce demand     were analyzed     by     Cobb     Douglas     function  .     The   research   result  s   sho  wed   that the     attributes most     respondents     considered     when buying   soyb  ean sauce     we  re color  ,   taste  ,   size  ,     and     package  ;     namely     brownish black     color, not     too sweet taste  ,   less     than     200     ml   volume   and     plastic     sachet/refill package  .  M  ost households     chose     ‘  Bango  ’  ,   ‘  ABC  ’  , and   ‘  Sedaap  ’   soybean sauce     brand     because   of  their good   taste  ,   cheap   price  ,   consumer’s   habit, and the only brand available at their near  by small  s  t  o  res  , regardless of the nutrients contained in the soybean sauce.  The housewives usually purchase it   in   near  by small  s  t  o  res  , market  ,   and supermarket  .  They bought it   twice, more     than twice  , or   once     per     month  .  Respondents   consum  ed   it     for     seasoning     and     for eating it with   rice, with   the   purchase     of   as much as     400-700   ml  ,   100-400 ml,   or   700-1000 ml/month.  The factors that influenced  soybean sauce demand   together   were     the price  , granulated   sugar     price  , brown   sugar     price  , respondent’s education level,   the   number of household members,     brand  ,   and neighborhood .    Keywords:  household decision making ,  purchase   patterns ,  soybean   sauce  "/>
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	<meta name="DC.Identifier" content="574"/>
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	<meta name="DC.Source.Volume" content="1"/>	<meta name="DC.Title" content="PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MENGONSUMSI  KECAP MANIS DI KOTA BANDAR LAMPUNG"/>
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        <meta name="citation_author" content="Vemy Ratna Dewi"/>
        <meta name="citation_author" content="Yaktiworo Indriani"/>
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		<em>Vemy Ratna Dewi</em>
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		<em>Yaktiworo Indriani</em>
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		<em>Suriaty Situmorang</em>
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